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Our Purpose

The Drink Swap is a Melbourne based online non alcoholic drinks store and our key purpose is to help our customers reduce their drinking by offering a range of non alcoholic swaps for your favourite drinks. We all know that many negative health and lifestyle effects are linked to excess alcohol consumption and The Drink Swap aims to make it easy and fun to reduce drinking to a healthy level. 

Swapping even a couple of alcoholic beverages a week for a non-alcoholic alternative is a great way to reduce your alcohol intake and still spoil yourself.  Drinking non-alcoholic alternatives has been shown to be a great strategy for reducing alcohol related harm. 

 The Drink Swap's social purpose

The Drink Swap was also founded with a core social purpose in mind.  Our mission has always been to support local not-for-profit organisations working with women experiencing family violence. The Drink Swap's founder, Rianna, has a deep passion in family violence prevention and support as her aunty, Marlene Halfpenny, was killed as a result of family violence in 1979. 


The Drink Swap is currently supporting You Matter, a Melbourne based charity that supports women and families who have experienced family violence, through the provision of furniture and other household items necessary to run a functional home. This Christmas, The Drink Swap will be donating $1 from every online sale to help support You Matter’s important work setting up functional homes for women and their children escaping family violence. If you would like to support this important work directly, you can make a direct donation to You Matter by following this link

Their purpose is to aid in the recovery process of survivors of family violence by providing a haven from which families can launch their new life in a stable environment. Providing a home ready to live in can reduce the financially crippling burden that beginning a new life from scratch can hold. Our aim is to give those women and families a home with hope for a brighter future.