Our Purpose

The Drink Swap is a Melbourne based online non alcoholic drinks store and our key purpose is to help our customers reduce their drinking by offering a range of non alcoholic swaps for your favourite drinks. We all know that many negative health and lifestyle effects are linked to excess alcohol consumption and The Drink Swap aims to make it easy and fun to reduce drinking to a healthy level. 

Swapping even a couple of alcoholic beverages a week for a non-alcoholic alternative is a great way to reduce your alcohol intake and still spoil yourself.  Drinking non-alcoholic alternatives has been shown to be a great strategy for reducing alcohol related harm.

Here are just some of the many benefits of cutting down on drinking: 

5 things that improve when you reduce alcohol consumption. Infographic from The Drink Swap.



The Drink Swap was also founded with a core social purpose in mind.  Our mission has always been to support local not-for-profit organisations working with women experiencing family violence. The Drink Swap's founder, Rianna, has a deep passion in family violence prevention and support as her aunty, Marlene Halfpenny, was killed as a result of domestic violence in 1979. 

This year, we are supporting McAuley Community Services for Women and their important, grassroots work providing 24/7 crisis support and temporary accomodation to women and children experiencing family violence.  They also operate McAuley House, Footscray, Victoria’s first purpose-built accommodation for women who are homeless, many of whom have also experienced family violence. It is a place for rest, recovery and reconnection, as well as a welcoming community hub.

You can watch this clip to find our more about their important work.


The need for the services provided by McAuley Community Services have increased and been challenged by the pandemic, particularly due to the impact of the Melbourne lockdowns. These are just some of the fantastic achievements of McAuley Community Services for Women in 2020:

Infographic showing achievements of McAuley Community Services for Women supporting women at risk of family violence.


The Drink Swap is supporting McAuley Community Services for Women by donating a portion of profits raising in our Mother's Day Appeal from every sale in May 2022, and by running fundraising activities in our community and through our social media (more on this to come!)  A full report of funds donated will be published here at the end of each financial year. 

If you would like to support this important work and make a direct donation to McAuley Community Services for Women, you can follow this link